Technology has changed the way that brands engage with customers. Social media allows even greater interaction, and oftentimes, the most important thing a brand can do is listen. An engaged customer base yields authentic word of mouth marketing, and loyal customers are the most valuable marketing force a company can wish for.
Our new show Marketing Mavericks features conversations with the most interesting and successful digital marketers that work with brands (both large and small). Each week we will discuss topics like customer retention and loyalty, crowdfunding, crisis management, social media platforms, apps for business, and more.
The show records live every Tuesday at 8:30AM Pacific at live.twit.tv and you can join the conversation by participating in TWiT Chat. You can also email the show with comments and questions for upcoming guests.
Episodes are made available later that day for download and on demand streaming, and you can find past episodes and links to subscribe here.
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(All times PDT, GMT -7:00)