Take a ride on the Cruzin Cooler. In covering more than a dozen trade show a year I come across a lot of weird gadgets, but one I saw recently deserves a special place at the top of the "weird" list. Image this. You drive your car to the marina. You're alone and you have a cooler with a couple of dozens cans of soda and beer plus several pounds of ice that needs to get to your boat. Do you get help to carry it? No, not if you have the Cruzin Cooler.